This is part of the Lay's Flavor Swap Challenge. I think this is different than the Do Us A Flavor... I don't think this was created by anyone other than Lay's... but you vote for which one you like better for a chance to win money. I like the idea a lot. So for this one they are comparing it to the "old" Cheddar and Sour Cream Flavor... which I don't think I've ever seen... I've never tried... I'm going to compare these to regular sour cream because that's kinda what they taste like to me. When you first bite into these its like "Wow. That is Cheese." But then there's a bit of a sour cream flavor... and its pretty good. If you really like cheese, I think you'll like this. And these to me taste a little more like chips with french onion dip than the regular Sour Cream potato chips. Maybe because of the chives? Not sure. I was a little scared of these cause I tend to not like the new flavors... I don't love sour cream...